I Build Content Strategies That Drive Growth for B2B SaaS Teams.
SEO-first. Audience-obsessed. Business-aligned.
Content drives purchase decisions. A strong content strategy makes sure it converts.
I build content strategies for B2B SaaS teams that turn content into a growth channel. With 6+ years in content marketing for tech companies, I help teams plan, write, and edit content through clear strategy, SEO thinking, and strong editorial standards.
The result: content that ranks, resonates, and scales.
Most B2B content is written for algorithms and ends up sounding the same: Bland, forgettable, misaligned. I focus on bridging SEO performance with editorial quality, so content connects with people and drives action.
Because content doesn’t convert businesses. It converts people.
Top Skills
Content strategy & planning
Designing end-to-end content strategies that align audience needs, product positioning, and business goals: from topic prioritisation to content roadmaps across blogs, pages, and key assets.
SEO strategy & search intent mapping
Building search-led content strategies using keyword research, intent analysis, topic clusters, and gap identification, so content attracts the right traffic and supports sustainable organic growth.
Editorial direction & quality frameworks
Defining editorial standards for voice, structure, and quality, and creating review frameworks that keep content consistent, credible, and AI-safe as teams and output scale.
Strategic B2B content writing
Writing high-impact content for SaaS audiences, including blogs, landing pages, and long-form pieces, with a focus on target audience fit, substance, and search visibility.
Content editing & optimisation
Editing and improving content to strengthen structure, sharpen messaging, and improve SEO performance.
SEO briefs & content outlines
Creating clear, actionable SEO briefs and outlines that guide writers on intent, structure, depth, and differentiation, ensuring content is easier to produce and stronger from the first draft.
Let’s work together!
Like my portfolio? Book a call with me directly.
Editorial Strategist 