Work Portfolio

Please find my work portfolio below. There are case studies, and work samples attached.

Table of Contents

1. Editing & Data Visualization: Turning Raw Data into Powerful Stories
2. SEO Content Strategy: Converting SEO Blogs to a Growth Engine
3. New Customer Acquisition: Turning a Guest Post Program into a Revenue Engine
4. Editing Samples
5. Writing Samples
6. Reports/Gated Assets

Editing & Data Visualization: Turning Raw Data into Powerful Stories

Type: Research Reports & Gated Assets
Company: Confidential (cross-functional project with research and comms teams)
Role: Lead Editor
Tools Used: Excel, Google Docs, internal survey tools, CMS

The Challenge

The company regularly conducted original market research, but the resulting reports were too data-dense and lacked clarity or storytelling, making them hard to use for PR outreach or audience engagement. The goal was to transform raw survey findings into compelling, audience-ready narratives that would drive downloads, thought leadership, and media pickup.

My Approach

I led content development from strategy to execution, using a three-fold storytelling framework to translate complexity into clarity:

• Audience-Centric Language: Conducted reader research and historical data analysis to understand how our core audience consumed insights.
• Narrative Consistency: Standardized the visual and written representation of key stats to build a recognizable report style.
• Contextual Storytelling: Framed every insight with real-world relevance — answering not just what the data said, but why it mattered.
• Jargon-Free Copy: Simplified language while preserving the integrity of insights, allowing reports to appeal to a broader, non-technical audience.
• Cross-Functional Collaboration: Partnered closely with market research analysts, data teams, and comms stakeholders to ensure consistency and credibility across formats.

The Outcome

• 32% increase in report downloads YoY
• Engagement rate 4% above internal goal benchmarks
• PR team successfully pitched stories based on these assets to secure media coverage
• Leadership feedback praised clarity and credibility of storytelling

This initiative helped position the brand as a more trusted, insightful voice in its space — making data both digestible and actionable.

SEO Content Strategy: Converting SEO Blogs to a Growth Engine

Company: Confidential
Duration: 6 months
Role: Content Manager, Strategist, and SEO Specialist
Tools Used: Google Search Console, GA4, Ahrefs, Keyword Planner, Asana

The Challenge

Despite having a large content library, the site struggled to rank for high-intent keywords and failed to attract relevant organic traffic. Existing blog content lacked strategic targeting and optimization, which limited its contribution to lead generation and brand visibility.

My Approach

I built a lean, repeatable SEO content process that focused on both quick wins and long-term growth:

• Content audit: Identified ~60 blogs with high potential for ranking improvements and conversion uplift using GSC and Ahrefs data.
• Keyword gap analysis: Mapped target keywords by funnel stage and business priority to align SEO with customer journeys.
• On-page optimization: Improved headlines, metadata, internal linking, and keyword targeting for each blog — without compromising readability or tone.
• Content refresh: Updated outdated information, added relevant CTAs, and aligned articles with current product messaging.
• Process building: Standardized workflows for SEO optimization using Asana for cross-functional coordination (content, design, product marketing).
• Performance tracking: Monitored uplift using GA4 and GSC, iterated monthly based on traffic and engagement trends.

The Outcome

Within 6 months:

• Achieved 44% growth in organic traffic to the blog
• Improved keyword rankings for several business-critical topics
• Set up a scalable foundation for future SEO-driven content

New Customer Acquisition: Turning a Guest Post Program into a Revenue Engine

Company: G2.com
Role: Program Manager & Strategist
Type: Guest Post Program (B2B Content & Co-Marketing)
Tools Used: CMS, CRM tools, internal performance dashboards

The Challenge

The guest post program was initially designed as a value-add for customers, offering them the opportunity to publish thought leadership on a high-traffic site. While the initiative supported customer engagement, it lacked internal structure and failed to generate measurable value for the business.

The goal was to:

1. Elevate the program as a strategic co-marketing opportunity for customers
2. Turn it into a pipeline driver by aligning content contributions with tiered business incentives
3. Improve efficiency and output while maintaining editorial standards

My Approach

I reimagined and scaled the program with a dual focus: content quality and strategic impact.

• Scaled Operations: Increased editorial capacity and introduced streamlined workflows to handle 60% more content without compromising quality.
• Tiered Value Proposition:
  • For SMBs & mid-market customers → Highlighted the SEO value of publishing on a high-DR site.
  • For enterprise customers → Offered co-marketing, newsletter placement, and industry report visibility.
• Sales Integration: Collaborated with sales teams to package guest post opportunities into customer deals — turning a content perk into a competitive differentiator.
• Performance Frameworks: Created tracking systems to monitor impact on pipeline, customer engagement, and publication timelines.
• Editorial Governance: Built content standards, submission guidelines, and feedback loops to ensure quality control at scale.

The Outcome

• Scaled the program by 60%, enabling higher output without bottlenecks
• Influenced $2M+ in annual pipeline, spanning SMB, mid-market, and enterprise segments
• Contributed to 100+ customer deals in a single quarter
• Positioned the company as a platform for industry thought leadership, expanding brand visibility and customer loyalty

This initiative successfully turned a goodwill gesture into a strategic revenue lever, aligning content marketing with core business outcomes.

Editing Samples

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Writing Samples

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Reports/Gated Assets

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